Content Marketing Services

Your content marketing strategy is created with direct input from you. It will be specific to your goals, your audience and aligned with your brand voice. Once you are happy with the strategy we then create an implementation plan and get to work.

The strategy needs to be different when you're just starting out to when you are already established. With a range of plans to choose from, our team will work with your budget to create content that engages your audience and gives you and your businesses the reputation it deserves. Blogging, social media management, video production and more - we'll make sure your content is on the right platforms and targeting the right people.

Measuring outcomes is also part of knowing when content marketing is working for you, so we ensure everything is measured. All our plans include detailed reporting on performance metrics like traffic generated from each piece of content as well as overall ROI metrics for any ad spend.

We look forward to discussing your needs, and answering any questions you have.

What are content marketing services?

Content marketing services are a type of marketing service which involves creating and sharing content with the goal of attracting and retaining customers. This type of marketing can be done through blogs, social media, email newsletters, and other channels.

Many business owners find creating this kind of content on a regular basis is time consuming or difficult to do while also running a business. The good news is, that once the right type of content has been created, it can keep working for you …. Forever.

How much should businesses spend on content marketing services?

There is no one-size-fits-all answer to this question. However, a ballpark recommendation is that businesses should expect to spend at least 30% of their marketing budget on content marketing services. Once some good content gains traction, it will be a gift that just keeps giving!

As with all things marketing, measuring the results of content marketing will provide many opportunities to review and find which activities provide the best return on investment.

Why should businesses use content marketing services?

There are many reasons businesses should use content marketing services.

Quality content is what attracts prospects and over time contributes to being found by search engines by people looking for you.

Content Strategy

One key reason businesses use content marketing services is the fact that the implementation aligns with a strategy. This can be due to lack of time, lack of a complete understanding o digital marketing, or simply not having enough time.

Time

Quality takes time, particularly if it is on top of what you need to be doing every day. We all know that if you are an expert at something - it takes less time. So having someone who is a content creator do content for you is a huge relief for many business owners.

Skill

Content marketing is a science and an art, involving skills in writing, image sourcing and editing, video, planning, and understanding of social channels and platforms. Knowing what needs to be done, and knowing how to do it are two very different things, and this is where many businesses experience a lot of frustration.

Multi Channel

Content creation needs to be created across many channels and each one has it's own nuances and technical aspects. Here are some examples -

using Canva for social media post creation
creating profiles and posts for different platforms such as Facebook, Instagram, LinkedIn, YouTube and so on
selecting, setting up and using an email marketing platform
creating downloadable documents
creating infographics

Once your content is created and distributed, it needs to be tracked and measured, to make sure it is having the desired effect.

This is all part of a professional content marketing services, including the resulting course correction when necessary.

What are the most important things to consider when choosing a content marketing agency?

There are many things businesses should consider when choosing a content marketing agency. Some of the most important factors include the agency's experience, the quality of their content, and their pricing obviously needs to fit within your budget.

It is also important that you feel you can talk to an account manager so you can ask questions about anything you do not understand, and not feel stupid. We have found this happens a lot. Not intentionally of course.

But you need to feel that you really can ask 'dumb' questions. Questions are not dumb, and an important part of you feeling confident that the work being undertaken makes sense to you.

Digital marketing language – when you are not immersed in it every day – can feel like a completely different language and the people you have doing the work for you should notice when you feel uncertain, need additional information or have something explained a different way.

Marketing outcomes take time and a good digital marketing agency will provide timelines and communicate realistic expectations. 'Be on page one in one month' is not one of those expectations (unless you're going for paid advertising).

And finally, regular reporting should match expected results or where this does not occur, an adjustment plan communicated. It is your right to get progress reports, so check in to see what these look like and how often you get to see them.

What type of content should businesses create?

There are many different types of content businesses can create. Some of the most popular types of content include blog posts, social media posts, email newsletters, and ebooks.

Video is also a popular medium for content creation an can range from educational content, to very short pieces of content.

For the content to engage the right audience however, some foundational research is needed to learn where your audience ‘lives’ online (for example which social media platforms), and the type of the content they like to engage with / consume.

There is no point creating content which is distributed in a way, or location where your clients are not.

What are the benefits of using a content marketing agency?

We believe that just as it takes a village to raise a child, it takes a team to deliver effective marketing.

Apart from the fact that most business owners would prefer to be doing the work of running their businesses, there are many many skills involved in creating marketing content. Most people have a subset of those skills but not all – hence this important job lands in the ‘too hard basket’ or occurs in a haphazard way – with less than satisfying results.

Agencies can also have the benefit of not being so close to the material that perspective and real live data can be deployed to refine or course correct the content in order to get better results.

How can businesses ensure their content marketing campaigns are successful?

It should not be a mystery to know ‘what success’ looks like. By that we mean that when you start a content marketing campaign, it should have specific and measurable goals which are tracked.

For example, you may want to see how often an item is downloaded from your website, or how many people are joining (and staying on) your email list. Other goals may be leads, or sales.

An important point in understanding how content is used in marketing is that different content needs to be provided for different stages in the customers buying cycle (often this is referred to as the buyers journey). Providing information only for one part of this cycle leaves money on the table when those whose informational needs are not provided for the stage they are at.

This is when a digital marketing agency can spend the time to ensure all bases are covered for the long term.

We know you have a lot to do and that it can be hard to find time for marketing.

Quality content creation takes time you may not have. Let us give you back some time and do the work for you.

You will still be in control.

Common Questions