Digital Marketing that Connects
The right message, to the right person, in the right place, at the right time.
Sounds simple, right?
OK, SO IT'S NOT SO SIMPLE, BUT DON'T WORRY GRASSHOPPER.
HELP IS RIGHT HERE.
There are many ways your website can make it easier for your website visitors to engage and take action.
Here are just some examples.
Capture the attention of your ideal client/customer by using their language to describe their pain points
Include images which your buyers can relate to
Provide answers to questions before they get to ask them
Create plenty of ways for them to take the next step, such as invitation to chat, read more, or get a downloadable.
What content do I need to create?
Your website is generally the first place where people come to consider engaging with you and where you need to get the message right. All other content creation will link back to this core content.
The information you create needs to be relevant to your potential buyer at the stage of the buyers journey they are in.
People coming to your website, will not necessarily ready to buy right then and there.
This is why having varied content which fulfils the information and engagement needs of people at each of these stages will be the most effective.
Planning this is one of the key things we talk about when discussing content creation with you.
With so much to do, how do I know what my business needs to be doing ?
Each business is different, but we believe the key channels are your website (the most important as it is owned by you and you control the narrative completely), social channels, as that is where people can discover you and learn more about what you're about, and also direct communication, such as email marketing.
Importantly - these channels need to work together in order to become the powerful digital marketing systems you need them to be.
We have developed the Unified Content Marketing Method™ which creates an individual plan to bring together all the elements, in the right order to meet the specific goals of your business.
What are the main marketing assets I need?
Our online business roadmap outlines your core assets in detail. In addition to this, it will depend on the nature of your business - whether it is a service business or if you sell products and services online.
There are however some fundamentals.
- A logo
- A list and description of key products and services
- Defined customer / buyer personas
- Quality images of products, services, team
We start with an audit of what you have, and provide guidance about what is needed.
Will you teach me so I can do things myself?
Our approach is very much geared to making you and/or your team as self-sufficient as possible, while being here in the background for additional help and support as and when needed.
Many of our clients decide that even though they can do things, they prefer to focus on other aspects of their business and tap into our team to create or manage their marketing.
We are here to support you in the way which will work best for your business.
Can I repurpose my content so I don't have to continually spend time creating it?
Yes, this is the best news of all.
Once you have the basic content plan, and create content based on what you need your clients/prospects/buyers are interested in, you can use and re-use this content across a wide number of marketing activities!
While it makes sense to create some fresh content, some of your key content pillars will be able to be revamped, re-used and redistributed on an ongoing basis.
Do you help with writing content for my website?
The content on your website is the foundation of all our marketing, and should be created with your overall online strategy in mind.
Some people find it easy to write content and others do not, however regardless of this - most people benefit from a content strategy and plan - as it is very easy to be too close to your business and material.
This can result in mistakes such as excellent content but for the wrong audience (ie not your buyers), or content which does not tap into what your buyers are looking for.
We provide the structure and guidance about what needs to be included, and also have content writers and graphic designers to fill in the gaps of what you may need help with.
We have written an ebook on this very topic.
You are welcome to download a copy below.
Web Team Adelaide's unique 'team on demand' model of website specialists ensures the team allocated to your project will be the best suited to your business needs and to your budget.