Grow your business
Email Marketing Services For Small Business
Email marketing is one of the most direct and powerful tools you have at your fingertips to connect with your clients and customers. Having a regular communication schedule keeps you front of mind, because it’s not just that people need to know, like and trust you … they also need to remember you !
For many business owners, staying in touch through email communications, creating value and sending the occasional offer … does not happen often or regularly enough.
This is where we come in. We create an email marketing plan, and help you to get those all important emails regularly.
Rather than racking your brain about what to write about, we will work with you to create a content mix of informational, engagement and ‘ask for the sale’ emails which make for a successful email marketing.
Other things we help with is technical optimization for email list deliverability, and multiple ways of increasing sign-ups - all of which are a part of building and engaging your database. Unlike social media, an email list gives you direct access to your prospects and clients.
Talk to us about what types of email marketing would work for you. There is no obligation - just an opportunity to find out more.
What might an Email Marketing Strategy for Small Business look like?
There are many tactics to make email marketing even more effective.
Segment your email list
One of the most important things you can do for your email marketing strategy is to segment your email list. This means dividing your list into smaller groups based on factors like interests, past behaviour or location.
This helps with better targeting of your audience (in terms of relevance to them) and increase the chances that they will be read and acted on.
This in turn provides ‘good signals’ to your email software provider that you are worthy of having your emails delivered… a deliverability karma.
Create interesting and varied content
Your emails should be full of interesting content that your customers will want to read. This content can include new product announcements, promotions, or simply helpful tips and advice.
Variety is the spice of life as is the notion of providing value more frequently than ‘asking for the sale’. Having someone help plan and execute this is a godsend for many business owners.
Use a strong call to action
Your email should always include a strong Call To Action (CTA). A CTA is what encourages your customers to take action, such as clicking through to your website or making a purchase. It is often a button, but can be as simple as a link which says 'read more'.
Make sure your CTA is clear and easy to find, and that it stands out from the rest of the email.
Test and track your results
It is important to test and track the results of your email marketing campaigns to see how they’re performing. This will help you determine which messages are resonating with your audience and which ones aren’t.
Use this information to tweak your strategy and improve your results.
Reach out to Customers
Find out how to build your list and connect with your target audience.
What are the Benefits of Email Marketing for Small Businesses
Email marketing is one of the cheapest forms of marketing – and has you communicating directly with people who want to hear from you.
Which email marketing software is best for small business?
There are so many email marketing options available for small businesses! From very simple to highly complex and everything in between..
Some of the most popular email marketing services include MailChimp, Mailerlite, Constant Contact, and AWeber. All of these providers offer a wide range of features, so you can find the one that best suits your needs. Each of these have pros and cons. It is worth keeping in mind that some website platforms such as Wix have email marketing built into the platform as well.
From many years of experience we suggest that the simpler the platform – especially when you first start – the better. Platforms with lots of bells and whistles can get both complex and expensive. Mailerlite is our preferred platform for ease of use and available functionality for up to 1000 subscribers.
How much does email marketing cost for a small business?
Many email software products run on a ‘freemium’ model, meaning you can start email marketing for free with certain limitations. Each have their pricing models – based on how large the database is, and how many people you send to.
Some platforms with sophisticated functionality can get quite expensive, however we believe you should start small. It is more important to establish the habits and processes of sending emails, than the software, as this can change and be upgraded at any time.
The things which cost the most (but are important to get right), is the importing of your database – and making sure this list is clean, meaning the emails are active and you have permission to email people on that list.
The second thing which is involved in setup is making sure the correct records and verifications for your email address (ie. the from part of your email) are set up as well as text records which help validate that you are genuine and not spam.
The final thing is setting up your email template or templates if you have different types of emails you will be writing. It is worth spending the time and money setting these up right, so the recipients of your emails, no matter what device they see your email on – can easily read it. This obviously includes the phone – as many people first see their email on a mobile phone.
Once all of these things are set up, email campaigns can be one of the cheapest form of getting in front of your customers and staying front of mind.