Google Ads audit Adelaide
I review how your Google Ads account is set up, what it measures and where the advertising sends customers. You'll receive evidence-backed findings that help you decide what to keep, what to change and what needs a closer check.
Standalone Google Ads audits are quoted to the account and review scope.
Explore this service
Search campaign results for an Adelaide roofer.
Pro Roof and Gutter, Elizabeth South, Adelaide
I rebuilt the website, created separate roof-replacement and gutter-replacement landing pages, and managed Google Ads through Loudachris.
30 days to
| Campaign | Ad spend | Tracked conversions | Cost per tracked conversion |
|---|---|---|---|
| Roof replacement | $1,740.83 | 40.81 | $42.66 |
| Gutter replacement | $1,776.63 | 27 | $65.80 |
Scroll the table to see every campaign figure.
Tracked conversions combine phone calls, website form submissions and website phone-link taps.
A phone-link tap records intent; a confirmed conversation needs separate verification.
Historical figures from the published Loudachris case study for this period.
Define the decision and the review period
You may want an independent account review, a clearer explanation of the reported actions or a starting brief for new management.
I agree the question, account scope and review period with you before the audit begins.
The account's history, campaign types and available business records shape what can be assessed.
I also ask which services you want enquiries for, where you actually operate and what makes an enquiry suitable.
That context helps interpret the account in terms of your business.
Your quote records the review scope, access requirements and the findings you'll receive.
Start with the conversion signal
I review the conversion actions and the goals the campaigns use to guide advertising.
The check considers what each action represents, how it's counted and whether the setup matches the intended customer journey.
Forms, measured calls and website phone taps are examined as distinct actions.
Where live verification is agreed, the review checks the actual destination and relevant tracking behaviour.
If a check depends on website access or another system, I'll record that dependency and the evidence still needed.
This gives later performance analysis a clearer foundation.
| Check | What I inspect | What the finding explains |
|---|---|---|
| Action meaning | The event and customer behaviour each conversion represents | Whether the report distinguishes enquiries and contact intent |
| Counting and goals | Action configuration and the goals used by campaigns | How recorded actions influence the account's measurement |
| Live destination | The page, form journey and available tracking evidence | Whether the intended customer action can be verified |
| Reporting basis | The period and date basis used for cost and actions | Whether the comparison uses compatible numbers |
Follow the spend through to the customer's next step
I review the available search terms against the services you actually want to sell.
Campaign structure, keyword intent, exclusions, locations and network settings help show how the budget is directed.
I check whether the ad and destination page describe a consistent offer for the customer.
On the website, I review the mobile experience, form journey and the information someone needs before making contact.
Bidding and budget observations are assessed against the quality and amount of conversion evidence available.
The audit identifies the decisions the data supports, along with any limits on that interpretation.
- Search intent and service fit
- Geographic targeting and observed location data
- Budget allocation and bidding context
- Ad-to-page relevance and enquiry usability
- Existing settings and account-change history where available
Receive a prioritised action brief
The findings connect an observation to a recommended next step, with account evidence and the review date attached.
I separate immediate measurement checks from campaign improvements and website work that needs a project scope.
Each recommendation explains its purpose, dependencies and a suitable way to verify the implementation.
A diagnosis stays separate from applying changes, so you can review the plan before choosing who carries it out.
If you continue with me, the approved findings can inform the management scope.
If you retain your current provider, the same brief can support a specific discussion about the account.
Confirm the measurement
Establish which recorded actions can support decisions and which checks still need evidence.
Prioritise the work
Order the recommendations around business relevance, dependencies and the current account state.
Define the verification
Specify the read-back or live check needed after a change and the evidence to review afterwards.
Retain ownership and choose the implementation path
Your business keeps ownership of the advertising account and its history.
You grant appropriate access for the review, with any live changes separately agreed.
The standalone audit is quoted individually and gives you a defined set of findings.
Ongoing Google Ads management is $900 + GST a month, with your Google advertising budget paid separately.
Any landing-page development or tracking implementation outside the management scope is identified before work begins.
Share the account situation and the decision you'd like help making, and I'll confirm an appropriate review.
How much does a Google Ads audit cost?
I quote the review after confirming the account, campaign scope and the question you want answered. The price and deliverables are agreed before the audit starts.
Will the audit change my live campaigns?
The audit is a review and recommendation service. Any live implementation is a separate agreed step after you've considered the findings.
Can you review an account managed by another provider?
Yes, if your business can grant the appropriate access. I'll base the findings on the available account and website evidence and keep the recommendations focused on the work.
Why does the audit examine conversion tracking first?
The meaning and configuration of recorded actions affect how campaign performance can be interpreted. Checking those definitions helps establish a sound basis for reviewing spend and recommending changes.
Can you tell whether the enquiries were good quality?
The account records configured actions, while your business records can confirm whether an enquiry fits and becomes booked work. If you can provide that feedback, I'll use it to add commercial context to the review.
Do I need to move to ongoing management after an audit?
You can use the audit as a standalone decision document. If you'd like me to implement the recommendations or manage the account, I'll confirm that scope separately.
What would you like your business to do next?
Share your website, search or design brief and I'll help you define the next step.