The useful starting point is the service you want to sell and the page a prospective customer will reach.
I then look at your current visibility, the way enquiries are handled and the budget available for the work.
SEO in Adelaide develops your website's organic search presence through content, technical work and ongoing improvement.
Google Ads management puts an advertising budget behind selected searches and sends those visitors to a relevant page.
You can begin with the channel that fits your business now, then add the other around what the evidence shows.
Start with a service and a customer
Choose the service you'd most like to grow and describe a suitable enquiry.
For a business serving Adelaide, include the suburbs or areas you can realistically cover, the work you accept and any capacity limits.
A specialist job with a substantial quoting process needs a different page and enquiry form from a straightforward appointment.
Record the questions customers ask before they decide to contact you.
Those questions belong in your service page and help shape either channel.
| Planning question | What to write down |
|---|---|
| Which service should grow? | A specific service, with clear inclusions |
| Who's the right customer? | Their needs and the work your business can fulfil |
| Where can you deliver? | Your genuine Adelaide coverage |
| What counts as a useful enquiry? | The details you need to assess and respond |
| What happens after contact? | Who responds and how the next step is handled |
A website brief helps turn those answers into page requirements.
Check the destination before choosing the traffic source
Open your service page on your phone and read it as a prospective customer.
The page should explain the service, show relevant evidence and make the next step easy to understand.
Try the enquiry route using an agreed test process and confirm the business receives it.
If the website needs a focused improvement, that can be part of the starting scope.
If it needs a broader change in structure or content, website redesign may come first.
A dedicated campaign landing page can suit a specific advertising offer, while the main website continues to explain the whole business.
The choice depends on the customer's decision and the content already available.
Compare what the channels need from you
| Decision | SEO | Google Ads |
|---|---|---|
| Starting information | Existing pages, search data and priority services | Service offer, search themes, location coverage and spend |
| Website work | Useful service content, technical improvements and internal links | A relevant destination and a checked enquiry journey |
| Ongoing decisions | Which pages to improve and what useful content to develop | Which searches and destinations justify the agreed spend |
| Budget structure | An agreed monthly SEO scope | Management plus a separate advertising budget |
| Evidence to review | Relevant organic visits and customer actions | Search terms, spend and clearly defined conversion actions |
Google explains that SEO changes can take varying amounts of time to appear in search results, so a review needs a realistic observation period rather than a promised ranking date.
Its SEO Starter Guide also puts useful, original content and understandable organisation at the centre of the work.
Separate the budgets before you compare proposals
My SEO service is $1,500 + GST a month.
My Google Ads management is $900 + GST a month, with advertising spend paid separately to Google.
Website builds, landing pages and any additional design work have their own agreed scope.
When comparing options, record both the service fee and the work needed to prepare the website.
For Ads, add the proposed advertising budget as a separate line.
That gives you a clear view of the commitment you're making and the decisions each fee covers.
Agree how a result will be counted
A useful report names the action it measures.
A submitted enquiry, a click on a phone number and a connected phone call provide different information.
Google's conversion measurement guidance describes tracking actions that matter to the business.
In your brief, identify which actions should be measured and how their setup will be checked.
Then connect the marketing report with what happens afterwards: whether the enquiry suited the business, whether it reached a quote and whether work was agreed.
Your own sales records help explain the quality of the opportunities.
Choose the first defined project
If your website already supports a clear offer and you have an advertising budget, an Ads plan can be assessed against that starting point.
If you have useful existing content and want to develop organic visibility, an SEO review can identify the next priorities.
If the offer, brand and pages are still taking shape, begin by agreeing the website work those channels will depend on.
You can use an SEO audit or a Google Ads audit to investigate an existing setup before committing to wider changes.
Share your current website, the service you'd like to grow and what you're already doing through the project planner.
I'll use that information to recommend a defined next step.